Vector vs Raster
With all of the image options and file formats out there, it can be a little overwhelming when you are choosing what file type to use.
Compatibility is always a concern when you are working with different file types, however when it comes to graphics and images the type of file you use is essential to how the image renders. There are two types of digital graphics files – vector and raster.
The graphic design team at all signs print and design Cairns can vectorise your files for you. We can give you the opportunity to have your existing logo used over multiple platforms or it may be that kick you need to get that rebrand underway. Either way when it comes to your brand, having your files vectorised only makes the branding and marketing process much more efficient.
So what does this all mean?
what is a vector file?
Any digital art composed of mathematical lines and curves. As a result, vector images can be reduced or enlarged in size indefinitely without any loss in the image quality.
Vector files are the most versatile for your branding, typical vector file types include ai, indd and cdr. (These vector files typescan be saved as pdf, or eps files)
what is a raster file?
Any digital art composed of horizontal and vertical rows of pixels. As a result, when raster images are enlarged the image pixelates, with the quality significantly deminished.
Typical raster file types include psd, tif, jpg, gif and bmp (These raster file types can be saved as pdf or eps files, which does not change the file composition.)
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