Colour

Colour

Colour Matters

What do your colours say about your brand? Your colours are a crucial element to consider when creating your businesses branding.

Humans love colour, colours convey messages, evoke emotions, and add brilliance to everyday things including your brand.  This is why it is important to have your logo designed by a designer with the correct colours before being released in to the world.

What should I think about when it comes to colour

Colour psychology

Colour is a powerful communication tool and can be used to signal action, influence mood, and even influence physiological reactions. How we perceive colour varies between person to person and cultures and can be subjective.  There are some colours that have universal meaning.

Colours in the red area of the colour spectrum are known as warm colors and include red, orange, and yellow.  These warm colors evoke emotions ranging from feelings of warmth and comfort to feelings of anger and hostility.  Red also has been known evoke the want to purchase. 

Colours on the blue side of the spectrum are known as cool colors and include blue, purple, and green.  These colours are often described as calm, can also call to mind feelings of sadness or indifference. 

When choosing your colour think about how you want people to feel towards your business, give our design team a call to who can introduce you to the immerse world of colour.  We love it.

Pantone colourS

PANTONE is an international colour matching system that uses spot colours.  This system was created to standardise colour to ensure consistency across branding collateral on an international scope.   Pantone has colour codes that represents specific shades.  You can communicate these colours by defining the pantone code, basically, pantone is the standard language for colours. 

all signs print and design Cairns ensure our design team guides you through the colour process to ensure all your branding is consistent from your logo to print to signage.

CMYK & RGB

A common question surrounding colour is, why do the colours look different when printed and on screen?

Basically RGB (Red, Green Blue) are all the colours you see on your screens.  They are bright because they are back lit by the screen.  RGB is used for digital and electronic colouring.  This means websites and digital design benefit from this colour mode.  RGB is a device-dependent colour, which means different devices may display the RGB values differently.

CMYK (Cyan, Magenta, Yellow, Black) digitally assigns a value for each C, M, Y and K to produce the desired color.  The printing process then mixes those exact values to produce the colour in print.  This is why it’s called four color — the printers literally mix the exact values of C, M, Y and K to print.

With both RGB and CMYK values it is important to remember they may look different in production depending on printers, which is why it is so important to have a pantone colour reference.

Contrast & harmony

When certain colour combinations are used side-by-side that are aesthetically pleasing to the human eye, we witness colour harmony. This can either create contrast or use colours that use similar shades and tones, as long as they make sense together and create a visually satisfying effect. High contrast is recommended when we require visibility and legibility.

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